The Longevity Economy

Dr. Joe Coughlin leads the Massachusetts Institute of Technology AgeLab. He is a researcher, teacher, speaker, advisor, and best-selling author.

Over the past two decades, Coughlin has been busting myths about older consumers with groundbreaking research into what older people actually want–not what conventional wisdom suggests they need. He was appointed by President George W. Bush to the White House Advisory Committee on Aging. Coughlin is a Senior Contributor to Forbes and writes regularly for MarketWatch and the Wall Street Journal. Dr. Coughlin was named by Fast Company Magazine as one the ‘100 Most Creative in Business’ and by the Wall Street Journal as inventing the future of retirement.

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